Before every State of the Union address, aides to the president say that their man will avoid a dull laundry-list speech that ticks off everything he's done and plans to do. But interest groups, not to mention Cabinet members, like to hear their projects mentioned. So despite the best efforts of the president's aides and speechwriters—and maybe even the presence of a few rhetorical flourishes—there is an inevitable moment in every State of the Union speech when out come the socks..